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Fuel Campaign Concepts

Aramark's Fuel campaign is a middle and high school program designed to combat menu fatigue and help students recognize school meals as the fuel to foster success in their favorite activities, like spit-balling. The program included a poster for every month as well as menus, point-of-sale materials, and more. Since I got to work on last year's materials for the campaign while working at Mutant Media, I got the opportunity to work with art director Jessica Mehlman on the new year's vintage-inspired pitch.